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• Effect of Brand Elements on Organizational Success: A Moderating Approach to the Brand Experience of Muslim and Non-Muslim Customers of Islamic financial Products in Pakistan

  Sana-ur-Rehman, Kiran Shahzadi, Shoaib Nisar

  1-13

  2024-01-28

• Interplay of Brand Authenticity and customer inspiration on Brand Outcomes

  Abdul Aleem Bhatti, Fauzia Syed, Asif Iqbal

  184-206

  2023-12-31