Saad Saif, Sadaf Amjab, Kiran Bano. Digital Green Advertising and Green Purchase Intention: Considering Attitude toward the Ad as a mechanism and Moderating Role of Environmental Concern. CISSMP [Internet]. 2026 Mar. 30 [cited 2026 May 5];5(1):115-30. Available from: https://www.cissmp.com/index.php/CISSMP/article/view/392