Sana-ur-Rehman, Kiran Shahzadi, and Shoaib Nisar, “Effect of Brand Elements on Organizational Success: A Moderating Approach to the Brand Experience of Muslim and Non-Muslim Customers of Islamic financial Products in Pakistan ”, CISSMP, vol. 3, no. 1, pp. 1–13, Jan. 2024, doi: 10.61503/cissmp.v3i1.92.