[1]
Sonia Rehmat, Khansa Masood, and Fahmeed Idrees, “Entrepreneurial Marketing, Market Orientation, and Entrepreneurial Leadership as Predictors of SME Competitive Performance: The Mediating Role of Marketing Agility”, CISSMP, vol. 5, no. 1, pp. 315–329, Mar. 2026, doi: 10.61503/cissmp.v5i1.412.