SAAD SAIF; SADAF AMJAB; KIRAN BANO. Digital Green Advertising and Green Purchase Intention: Considering Attitude toward the Ad as a mechanism and Moderating Role of Environmental Concern. Contemporary Issues in Social Sciences and Management Practices, Pakistan, PK., v. 5, n. 1, p. 115–130, 2026. DOI: 10.61503/cissmp.5.1.2026.392. Disponível em: https://www.cissmp.com/index.php/CISSMP/article/view/392. Acesso em: 5 may. 2026.