SHAHID, Hira; MUHAMMAD KASHIF SAIF; NAIK MUHAMMAD KHAN. Digital Marketing Capabilities and Business Performance: The Mediating Role of Customer Engagement. Contemporary Issues in Social Sciences and Management Practices, Pakistan, PK., v. 4, n. 4, p. 398–413, 2025. DOI: 10.61503/cissmp.v4i4.428. Disponível em: https://www.cissmp.com/index.php/CISSMP/article/view/428. Acesso em: 26 oct. 2026.