Umaima Afzal; Siddiqui, N. A. .; Sadaqat Ali Ramay. The Role of Technology Strategy, Agile Process Re-Engineering, and Digital Innovation in Achieving Competitive Advantage: Evidence from United Arab. CISSMP 2025, 4 (2), 139-150. https://doi.org/10.61503/cissmp.4.2.2025.310.